Michelle Phan
Michelle Phan. Credit: Forbes

7. Michelle Phan: $3 million

The self-taught makeup artist established herself with tutorials teaching girls how to paint themselves like their favorite celebs, including Lady Gaga and Angelina Jolie. She’s playing a long game; she reinvests most of the money from her projects— including her cosmetics line and ipsy, a monthly makeup-subscription service— right back into her business.

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