Facebook announced that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.
The firm will show fewer viral hits and more personal content in its News Feed.
Facebook will prioritize posts from friends and family to “spark … meaningful interactions,” and de-emphasize content from publishers and brands.
The shift is based on studies showing that “when we use social media to connect with people we care about, it can be good for our well-being.”
The firm says it expects time spent on Facebook to fall as a result of the move, but reckons that interactions on the network will become more “valuable.”
Mark Zuckerberg outlined this in a recent post.